We announce the beginning of preparation for the V TOP-CLASS INTERNATIONAL (TCI) business congress which will take place on April 11-13, 2012 in Moscow. This time the event is going to be made in an absolutely new format. This means that everybody is welcome to take part in the preparation of the congress, influence the programme and contents of the event. Including you.

TOP-CLASS INTERNATIONAL CONGRESS APRIL 11-13, 2012 Moscow, Russia

Summary

Today the web has more than 1.5 billiion people using it worldwide every day. It has changed everything we do and is now accessed by almost one in every four people in the world. We do business on it, play on it, learn with it, share with it and it affecte everything we do.

At the International Congress, doing business on the web will be examined in all aspects so you can increase sales and build your business.

Topics:

- What does the youth of today do online? How do they choose what sites to visit and what to   do?
- How can we communicate with this huge and growing market?
- How can we build our brands and businesses by gaining people’s attention, and keeping
  this
- Building relationships with consumers, is this the next trend or a necessity of survival?
- What social networks should you choose for your product/service promotion?
- Paid media vs earned media, what is it and why does it matter?
- How and where to find trendsetters, and influencers and how to work with them
- Earned media – if we can’t control them, let’s cooperate with them!
- Who makes the rules today and what are these rules?
- Information overload and selection. How can we manage this?
- Creation of the brand to work together with the consumer
- Attention in social media can’t be bought, it needs to be earned
- The most effective media is communication with your audience and customers
- The key to success is the ability is to listen to, engage with and hear your consumer
- Measuring return on investment (ROI) on earned media. The ROI from social network
  activity
- New communication channels – micro channels, what they are and how they work
- Mobile marketing, why it matters and what you should do now
- Building an effective strategy for your business
- Innovation on the web
- Convergence and devices, what does this all mean to customers?
- Video, its growth and how to use it for online marketing in your business
- QR codes, what are they, how can they be used to sell more products
- Building relationships with your customers to increase sales
- The tools and tactics that are used by companies to do business online
- The future of the web, what will we see in the next five, ten and twenty years?